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| It starts immediately, runs for about 15 seconds, and then turns off. |
It seems like it's running out of air.
As long as the fuel is cold, the "knackfrosch" (a type of fuel pump) circulates everything in a nearly closed loop. You will probably need to drive for a longer period of time, i.e., until the thermostat valve opens, to get the air out of the system.
Otherwise, I would look for leaks in the system between the filter's suction side and the return line to the tank.
Can you see any bubbles in the hose between the filter and the pump, or is it completely empty?
hg
Herbert.