I think I've found the problem. The bit for the clutch switch is set, and it doesn't change when the clutch is engaged.
In my Audi, the value of the set cruise control is 1.0, and the value of the unset cruise control is 0.0... therefore, I assumed that 0.0 also means "not set" for the Sharan

.
The problem should therefore be resolved by checking the clutch switch.